Best of Project Wooster, Las Vegas

The second installation at Project from Nick Wooster was a beauty. It was Tokyo inspired heaven, showcasing one-off pieces from the likes of Aloha Rag, Dr. Romanelli, Globe-Trotter and Hamilton Shirts, plus some carefully selected pieces from Visvim, Monitaly and Nepenthes. There were close to 40 incredible brands displayed in what would make a dream retail store, with some very nice camo covered Chesterfields and vintage furniture providing the backdrop. This is a great example of the blurring of lines between a trade show, a retail store, and a communications exercise. It’s pure inspiration designed to raise the quality of how fashion brands are bought and sold and, most importantly, presented in a compelling and exciting way for consumers. Like.